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VMX 2026
Project type
Conference Booth
Date
2026
Boehringer Ingelheim's conference season is a chance for them to go big and for me to melt my brain with endless ideas for themes, activations, games, t shirts, signage and more. For VMX 2026, we ran with the winter sports theme and delivered The Gard Yard Lodge - a premium "ski lodge" experience, complete with brand education, fun, and a little Florida snow.
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